In his new book Hit Makers, Derek Thompson investigates how blockbuster success isn’t a matter of chance, but a
fascinating intersection of power, network, science, art, and sheer brilliance. In an age of distraction, human attention is our most valuable currency. And here, for the first time, Thompson reveals the ways songwriters, advertisers, filmmakers, speech writers, and more have all realized the modern secret of enormous popularity. Hit Makers is “a bible for anyone who’s ever tried to promote practically anything, from products, people, and ideas, to books, songs, films, and TV shows,” writes bestselling author Adam Alter, while screenwriter Simon Kinberg calls it “required reading for anyone working in the popular arts.”

Derek Thompson is a senior editor at The Atlantic magazine, and the author of its 2015 cover story “A World Without
Work,” about the future of technology and employment. He writes the business column for the magazine and contributes to the website on issues ranging from behavioral psychology to the economics of entertainment. “[Thompson] writes and edits economic news that is readable, informative, and often entertaining,” said The Huffington Post. He also explores the habits of millennials. How does this enormous cohort spend, work, vote, and consume? And how can corporations appeal to, and hire, this often misunderstood demographic?

Thompson is a weekly contributor to “Here and Now,” the national afternoon news show on NPR, and he appears
regularly on CBS, the BBC, and MSNBC. He has appeared on numerous lists, including both Inc magazine’s and Forbes’ “30 under 30” and Time magazine’s 140 Best Twitter Feeds.